https://newunderthesun.co.uk newunderthesun Sun, 23 Mar 2025 16:30:49 +0000 https://newunderthesun.co.uk en https://newunderthesun.co.uk/The-English-Football-League Wed, 10 Nov 2021 17:49:34 +0000 newunderthesun https://newunderthesun.co.uk/The-English-Football-League EFL EVENTS &amp; STADIUM BRANDING︎ <img width="8043" height="5365" width_o="8043" height_o="5365" data-src="https://freight.cargo.site/t/original/i/c5e97d34b42b754a195e5bf24d950320690442cfe6a6cf8078bcd8697a6f6e21/shutterstock_editorial_15200287ld.jpg" data-mid="228661573" border="0" src="https://freight.cargo.site/w/1000/i/c5e97d34b42b754a195e5bf24d950320690442cfe6a6cf8078bcd8697a6f6e21/shutterstock_editorial_15200287ld.jpg" /> Brief The English Football League (EFL) is the largest single body of professional clubs in Europe and responsible for organising five Wembley finals each season alongside the three divisional league competitions containing 72 Clubs. Branding these finals alongside regular domestic football and other seasonal Club and community events such as conferences and the EFL awards is a huge undertaking with many stakeholders to consider, spanning from commercial and Club needs, to the fan experience. Response Over the past three years I’ve been lucky to work across 15 Wembley finals and various other sporting events, helping to influence the creative direction utilising EFL brand elements to build a visually striking atmosphere for fans in attendance while promoting the brands involved. In the summer of 2024, it was great to advise as the league underwent a partial rebrand with an external agency. These new brand elements have resulted in our most cohesive and strongest looking final to date in the recent Carabao Cup Final 2025. I took up a versatile role covering different mediums, from on-pitch banners and stadium branding to digital perimeter LED animations. <img width="5930" height="3954" width_o="5930" height_o="3954" data-src="https://freight.cargo.site/t/original/i/9820c14ccfc822982ef6f02cdf55dee9f60eb992b419f0c19b9a3fc3d17b5be3/shutterstock_editorial_15200281ab.jpg" data-mid="228661782" border="0" src="https://freight.cargo.site/w/1000/i/9820c14ccfc822982ef6f02cdf55dee9f60eb992b419f0c19b9a3fc3d17b5be3/shutterstock_editorial_15200281ab.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/e2a14c56e1645379cb559fee7ff9476c1765594b4f8528ae210bcaeb4d125020/shutterstock_editorial_15200287ad.jpg" data-mid="228665133" border="0" src="https://freight.cargo.site/w/1000/i/e2a14c56e1645379cb559fee7ff9476c1765594b4f8528ae210bcaeb4d125020/shutterstock_editorial_15200287ad.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/0c736ffc2e3433a046c5110d7077f95cdb9c9251629f2d29843663ce369f882a/shutterstock_editorial_15200287ad.jpg" data-mid="228666101" border="0" src="https://freight.cargo.site/w/1000/i/0c736ffc2e3433a046c5110d7077f95cdb9c9251629f2d29843663ce369f882a/shutterstock_editorial_15200287ad.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/889c800e9d49ec968db1c2d5b47304b658b0bd0c3f64ab4e8125ea9e6f8a2a80/shutterstock_editorial_15200287oj.jpg" data-mid="228650185" border="0" src="https://freight.cargo.site/w/1000/i/889c800e9d49ec968db1c2d5b47304b658b0bd0c3f64ab4e8125ea9e6f8a2a80/shutterstock_editorial_15200287oj.jpg" /> &nbsp; <img width="4695" height="3363" width_o="4695" height_o="3363" data-src="https://freight.cargo.site/t/original/i/e13ded2619b5894395e194d2985acf7e8393869a3f1af62632d66011a96a5a1c/CCF25---Pitch-Plan-Final.jpg" data-mid="228799111" border="0" src="https://freight.cargo.site/w/1000/i/e13ded2619b5894395e194d2985acf7e8393869a3f1af62632d66011a96a5a1c/CCF25---Pitch-Plan-Final.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/b4a255d8d5ff5a233a3da7d040e4a98f25d2a7ba2df57abbeff96c141a7f0763/shutterstock_editorial_14523536jc.jpg" data-mid="228666316" border="0" src="https://freight.cargo.site/w/1000/i/b4a255d8d5ff5a233a3da7d040e4a98f25d2a7ba2df57abbeff96c141a7f0763/shutterstock_editorial_14523536jc.jpg" /> <img width="1122" height="2398" width_o="1122" height_o="2398" data-src="https://freight.cargo.site/t/original/i/0c1efad7e584352874d92bf161e2885d737151a78ddd2cceb21fe207e6f85d4c/Carabao-Cup-Final-2025-Ticket_Portrait-Final.jpg" data-mid="228800257" border="0" src="https://freight.cargo.site/w/1000/i/0c1efad7e584352874d92bf161e2885d737151a78ddd2cceb21fe207e6f85d4c/Carabao-Cup-Final-2025-Ticket_Portrait-Final.jpg" /> <img width="7826" height="5218" width_o="7826" height_o="5218" data-src="https://freight.cargo.site/t/original/i/db9e71bd175f8284eccb8d172f2c3b93a51e7e7fc954227bf4ca1184a45a5923/shutterstock_editorial_14421035it.jpg" data-mid="228800259" border="0" src="https://freight.cargo.site/w/1000/i/db9e71bd175f8284eccb8d172f2c3b93a51e7e7fc954227bf4ca1184a45a5923/shutterstock_editorial_14421035it.jpg" /> <img width="7854" height="5235" width_o="7854" height_o="5235" data-src="https://freight.cargo.site/t/original/i/5db717df2952bc24f0905fcaf2c8e6651f80a8be5281346f7f00594fc6cff099/shutterstock_editorial_14355234ji.jpg" data-mid="228800460" border="0" src="https://freight.cargo.site/w/1000/i/5db717df2952bc24f0905fcaf2c8e6651f80a8be5281346f7f00594fc6cff099/shutterstock_editorial_14355234ji.jpg" /> <img width="5801" height="3867" width_o="5801" height_o="3867" data-src="https://freight.cargo.site/t/original/i/27f1e0910e3610d8bf978654d21cba0daa8072d23b58f48379b8378fe75f2d83/shutterstock_editorial_14355233qs.jpg" data-mid="228800457" border="0" src="https://freight.cargo.site/w/1000/i/27f1e0910e3610d8bf978654d21cba0daa8072d23b58f48379b8378fe75f2d83/shutterstock_editorial_14355233qs.jpg" /> <img width="5818" height="3879" width_o="5818" height_o="3879" data-src="https://freight.cargo.site/t/original/i/5ec7b8a7aff1972bb185b5dbc9475060cf37af36843b86a728313a63d6c75116/shutterstock_editorial_14355233hd.jpg" data-mid="228800455" border="0" src="https://freight.cargo.site/w/1000/i/5ec7b8a7aff1972bb185b5dbc9475060cf37af36843b86a728313a63d6c75116/shutterstock_editorial_14355233hd.jpg" /> https://newunderthesun.co.uk/The-English-Football-League-1 Sun, 23 Mar 2025 16:30:49 +0000 newunderthesun https://newunderthesun.co.uk/The-English-Football-League-1 EFL FAN ENGAGEMENT AND SOCIAL CONTENT︎ <img width="4081" height="3503" width_o="4081" height_o="3503" data-src="https://freight.cargo.site/t/original/i/e9e61eb4871e18000698265adf2ede354ac04f7dc179d584b710f3ead40fcd79/shutterstock_editorial_15200287aa.jpg" data-mid="228654320" border="0" src="https://freight.cargo.site/w/1000/i/e9e61eb4871e18000698265adf2ede354ac04f7dc179d584b710f3ead40fcd79/shutterstock_editorial_15200287aa.jpg" /> Brief To produce engaging fan content that resonates with all 72 Clubs, commercial partners and beyond. Building upon an established social media presence and event branding in a more expressive and dynamic way to strengthen brand presence and message. Response An area I have particularly enjoyed is creating assets that give scope to be more expressive with brand elements to create dynamic content to go out across social media and digital formats. This has been epitomised by leading on programme cover design over the past three seasons and managing an exciting fan engagement project using filmed content from Carabao Cup finalist Clubs. In a Wembley first, working with photographer/videographer Will Chamberlin and Premm Studios we have utilised split big screens to display a ‘face-off’ between our finalist Clubs. A spectacle which climaxed in the pre-match show using atmospheric lighting to generate a memorable display in bowl. Elsewhere I have enjoyed the constant challenge of producing eye-catching content for the league’s various social media channels, an area where you’re forced to be reactive to tight deadlines in order keep up with an ever changing digital landscape. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6afdc8473ec18f7ccd49c99021b4f4a7e01da1551d6a74e82fc78f4c7d07c1d9/Louie-Barry-1080x1350.jpg" data-mid="228654905" border="0" src="https://freight.cargo.site/w/1000/i/6afdc8473ec18f7ccd49c99021b4f4a7e01da1551d6a74e82fc78f4c7d07c1d9/Louie-Barry-1080x1350.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2d52a06cc4ef12f1253d85e4d65928d3ceb04570d00dfe8b0e40860073d473cb/Maja-Magic-1x1.png" data-mid="228654324" border="0" src="https://freight.cargo.site/w/1000/i/2d52a06cc4ef12f1253d85e4d65928d3ceb04570d00dfe8b0e40860073d473cb/Maja-Magic-1x1.png" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8dd0010b16944cb79fda9fb1522c8851c2ba7fc005e09c9db3daf17531d04580/CCF-Seven-Days.png" data-mid="228799280" border="0" src="https://freight.cargo.site/w/1000/i/8dd0010b16944cb79fda9fb1522c8851c2ba7fc005e09c9db3daf17531d04580/CCF-Seven-Days.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/09c4951273ca054f03d4e5b4b4325d05984e327d97d10e35665e1b91db0fed87/Matchday_1080x1350_.png" data-mid="228799270" border="0" src="https://freight.cargo.site/w/1000/i/09c4951273ca054f03d4e5b4b4325d05984e327d97d10e35665e1b91db0fed87/Matchday_1080x1350_.png" /> <img width="2544" height="3508" width_o="2544" height_o="3508" data-src="https://freight.cargo.site/t/original/i/fb0809fcce25b49ad20beaab7149d8a33b8198147ad1d3ac04c6c6d17aaac30e/Carabao-Cup-Final-2023_Programme.jpg" data-mid="228799265" border="0" src="https://freight.cargo.site/w/1000/i/fb0809fcce25b49ad20beaab7149d8a33b8198147ad1d3ac04c6c6d17aaac30e/Carabao-Cup-Final-2023_Programme.jpg" /> https://newunderthesun.co.uk/WCUC Sun, 23 Mar 2025 14:28:23 +0000 newunderthesun https://newunderthesun.co.uk/WCUC WILTSHIRE COLLEGE&nbsp; &amp; UNIVERSITY CENTRE ︎ Brief To increase brand awareness and produce informative content for students and alumni. Encourage prospective students to enrol with the college by promoting academic programs, college culture, and unique course offerings via social channels, advertising and work in the broader community. Contributing to an ongoing overhaul in the brand to align with a growing college offering university courses across several developing campuses.&nbsp; Response I joined the college at a very exciting and transitional period, whereby I got to contribute to a partial rebrand. The aim of which was to present the college as a competitor of large established universities by reflecting the same qualities of professionalism through our branding. This was achieved by updating to a modern typeface and replacing an overcomplicated technicolour palette and with a more refined core group of colours. The rebrand also repurposed the ticks from the logo to become a key motif for the college, helping to contribute to a more consistent visual identity across internal ephemera and external marketing. My time at Wiltshire College also provided brilliant opportunities to work on and create sub-brands such as ‘Wiltshire Teen Think Tank’, which will be debating in parliament in the near future, and the college’s podcast, ‘Wonderment by Wiltshire’. <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7bcd194d89bc33b1bd6baf7a89f5da8335eefa4ca9c08250601aa07498289c2f/Prospectus-Image.png" data-mid="228649845" border="0" src="https://freight.cargo.site/w/1000/i/7bcd194d89bc33b1bd6baf7a89f5da8335eefa4ca9c08250601aa07498289c2f/Prospectus-Image.png" /> https://newunderthesun.co.uk/Money-Medics Wed, 10 Nov 2021 17:47:49 +0000 newunderthesun https://newunderthesun.co.uk/Money-Medics MONEY MEDICS INSTAGRAM REFRESH ︎ Brief To create social media and client content while helping to orchestrate a rebrand to transition the company from a fledgling finance business mainly based on Instagram into a professional online editorial provider. Response Money Medics is a content agency that produces original and branded personal finance content aimed at connecting with the Millennial and Gen-Z audience and helping to guide them through life’s financial milestones. To distinguish the brand to its target audience, I have focussed on themes of nostalgia, harking back to iconic imagery from technology and media with which millennials would have fond memories. <img width="1500" height="230" width_o="1500" height_o="230" data-src="https://freight.cargo.site/t/original/i/7963c3c810c11d54ba444e30faede60b7342e1a5d898ffe55e3339c8483cca3b/What-s-Trending.jpg" data-mid="125444092" border="0" src="https://freight.cargo.site/w/1000/i/7963c3c810c11d54ba444e30faede60b7342e1a5d898ffe55e3339c8483cca3b/What-s-Trending.jpg" /> <img width="1500" height="230" width_o="1500" height_o="230" data-src="https://freight.cargo.site/t/original/i/6a31a3aa0adaa8200bb6ebf865439176ac3a4c89929756b6973af6995aaa4038/What-we-ve-been-up-to.jpg" data-mid="125444316" border="0" src="https://freight.cargo.site/w/1000/i/6a31a3aa0adaa8200bb6ebf865439176ac3a4c89929756b6973af6995aaa4038/What-we-ve-been-up-to.jpg" /> https://newunderthesun.co.uk/Paradiso-Canto-XXXIII Fri, 28 Aug 2020 16:37:41 +0000 newunderthesun https://newunderthesun.co.uk/Paradiso-Canto-XXXIII PARADISO CANTO XXXIII ︎ Brief Typographically interpret Canto XXXIII of Dante Alighieri’s Paradiso, the final chapter of ‘The Divine Comedy’, to allow the text to reach a new audience. Response The project was awarded membership to the society. I focused upon themes of ascension, light, and the symbolism of the circle to portray the essence of the story. The work is supplemented with augmented reality animations to bring the chapter and these themes to life while also helping to rationalize the highly conceptual nature of the text to a new audience in a contemporary manner. <img width="1632" height="1344" width_o="1632" height_o="1344" data-src="https://freight.cargo.site/t/original/i/30327d0e313ba7a5e28b13f4633dbf6612ce9f65c596aced77eba64e9566344c/Sibyl-lost---title-image.png" data-mid="81407271" border="0" src="https://freight.cargo.site/w/1000/i/30327d0e313ba7a5e28b13f4633dbf6612ce9f65c596aced77eba64e9566344c/Sibyl-lost---title-image.png" /> &nbsp; https://newunderthesun.co.uk/Homepage Fri, 28 Aug 2020 16:37:43 +0000 newunderthesun https://newunderthesun.co.uk/Homepage Multidisciplinary Graphic Designer JONNY WILLIAMS ︎ https://newunderthesun.co.uk/About Fri, 28 Aug 2020 16:37:43 +0000 newunderthesun https://newunderthesun.co.uk/About <img width="3456" height="1146" width_o="3456" height_o="1146" data-src="https://freight.cargo.site/t/original/i/45957875a71daad06f9d103dcf0f84212d72f3ca1ee0a17058cd0eec652cc714/Screenshot-2025-03-23-at-16.07.16.png" data-mid="228651931" border="0" src="https://freight.cargo.site/w/1000/i/45957875a71daad06f9d103dcf0f84212d72f3ca1ee0a17058cd0eec652cc714/Screenshot-2025-03-23-at-16.07.16.png" /> I’m Jonny ︎ I am Jonny Williams, a 26-year-old multidisciplinary graphic designer, based in London. With 5 years experience in design, I pride myself as a versatile designer, who is enthusiastic and comfortable exploring various new mediums and graphic styles across digital and print. In 2020 I graduated from Cardiff Metropolitan University with a First-Class Honours Degree in Graphic Communication and gained entry to and gained entry to the International Society of Typographic Designers. Ever since, design has become an omnipresent factor in my life, whereby I relish learning new skills and understanding the underlying concepts that drive effective design. Over the past three years I have had the privilege of working in-house at the English Football League, marrying up my passions of football and design. This has given me great opportunities to create high-visibility work at the forefront of some of the sporting world’s biggest events. In particular, I have developed an ever-growing passion for creating social content, motion graphics, and typographical work. Collaborating in cross-disciplinary teams has helped me to further understand the design process as an individual and how to interact in a group dynamic. I consider myself easy-going and personable with a good sense of humour. When I am not designing, I enjoy cinema and I’m a long-suffering supporter of Southampton FC. For any work or enquiries contact me at: jonnywilliamsaca@gmail.com