MIND YOUR MEDS
YOUR MEDICINE YOUR HEALTH
In collaboration with health organisation Your Medicine Your Health, create a campaign to increase peoples’ awareness of the dangers of misusing antibiotics and what actions we can take to manage this. The ultimate aim is to minimise the increase in antimicrobial resistant organisms – sometimes called ‘superbugs’ - which is a major health risk for everyone.
Mind Your Meds is a packaging sleeve accompanied by an information pack that will educate patients about proper antibiotic usage when collecting and interacting with their prescription. By focusing upon key touchpoints, iterating six clear points, and incorporating a lively aesthetic the sleeve hopes encourage users in helping to slow antimicrobial resistance.