MONEY MEDICS
INSTAGRAM REFRESH
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Brief
To create social media and client content while helping to orchestrate a rebrand to transition the company from a fledgling finance business mainly based on Instagram into a professional online editorial provider.
Response
Money Medics is a content agency that produces original and branded personal finance content aimed at connecting with the Millennial and Gen-Z audience and helping to guide them through life’s financial milestones.
To distinguish the brand to its target audience, I have focussed on themes of nostalgia, harking back to iconic imagery from technology and media with which millennials would have fond memories.
![](https://freight.cargo.site/t/original/i/7963c3c810c11d54ba444e30faede60b7342e1a5d898ffe55e3339c8483cca3b/What-s-Trending.jpg)
![](https://freight.cargo.site/t/original/i/6a31a3aa0adaa8200bb6ebf865439176ac3a4c89929756b6973af6995aaa4038/What-we-ve-been-up-to.jpg)