MONEY MEDICS
INSTAGRAM REFRESH
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Brief
To create social media and client content while helping to orchestrate a rebrand to transition the company from a fledgling finance business mainly based on Instagram into a professional online editorial provider.
Response
Money Medics is a content agency that produces original and branded personal finance content aimed at connecting with the Millennial and Gen-Z audience and helping to guide them through life’s financial milestones.
To distinguish the brand to its target audience, I have focussed on themes of nostalgia, harking back to iconic imagery from technology and media with which millennials would have fond memories.