To produce engaging fan content that resonates with all 72 Clubs, commercial partners and beyond. Building upon an established social media presence and event branding in a more expressive and dynamic way to strengthen brand presence and message.

An area I have particularly enjoyed is creating assets that give scope to be more expressive with brand elements to create dynamic content to go out across social media and digital formats. This has been epitomised by leading on programme cover design over the past three seasons and managing an exciting fan engagement project using filmed content from Carabao Cup finalist Clubs.

In a Wembley first, working with photographer/videographer Will Chamberlin and Premm Studios we have utilised split big screens to display a ‘face-off’ between our finalist Clubs. A spectacle which climaxed in the pre-match show using atmospheric lighting to generate a memorable display in bowl.

Elsewhere I have enjoyed the constant challenge of producing eye-catching content for the league’s various social media channels, an area where you’re forced to be reactive to tight deadlines in order keep up with an ever changing digital landscape.