UP THE ANTI
DRUGS IN HALLS
Create an anti-drug campaign in partnership with Cardiff Metropolitan University encouraging students to refrain from illegal drug use within their halls of residence and lives.
Campaigns with a heavy anti-drug message often fail in getting their message across to their viewers. My research found that a message encouraging students to educate themselves and practice safe usage and most importantly to seek help if they need it, would be far more successful. I created a series of posters, in an engaging festival/nightclub style to subvert youth and drug culture whilst conveying the key messages about getting help. These posters are now present in approximately 1700 student rooms across Cardiff Met halls of residence.